Is It The End Of BlackBerry Devices?

The End Of BlackBerry Devices

BlackBerry is a line of smartphones, tablets, and services originally designed and marketed by Canadian company BlackBerry Limited (formerly known as Research In Motion Limited also called RIM). The end of blackberry devices has come after stiff competition from apple and android.

End Of BlackBerry
BlackBerry

BlackBerry was considered one of the most prominent smartphone vendors in the world, specializing in secure communications and mobile productivity, as well as its keyboard on most of its devices. At its peak in September 2013, there were 85 million BlackBerry subscribers worldwide.

However, BlackBerry has since lost its dominant position in the market due to the success of the Android and iOS platforms the same numbers had fallen to 23 million in March 2016.

After 14 years in the mobile phone business, embattled maker Blackberry has announced that it is no longer going to design its own smartphones. … As a result, the loss-making business said it is going to focus on creating software for mobile phones, rather than the devices themselves.

End Of BlackBerry

BlackBerry will now focus on the software path that John Chen has been pushing since he took over the CEO role, include licensing its hardened version of Android and the associated secure apps.

There’s every chance that the BlackBerry name will continue to be found on hardware, but after the upcoming DTEK60 handset this will be through licensing the BlackBerry name, rather than handsets designed and developed directly by the Canadian company.

Some of the famous BlackBerry users include former US President Barack Obama.

Barack Obama, became known for his dependence on a BlackBerry device for communication during his 2008 Presidential campaign.

End Of BlackBerry
Obama’s BlackBerry

Despite the security issues, he insisted on using it even after inauguration. This was seen by some as akin to a “celebrity endorsement”, which marketing experts have estimated to be worth between $25 and $50 million.

 

 

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