If you’re wondering if your small business needs a website, wonder no more. You need one. Ask any expert in digital marketing and they will tell you that you need a website if you want your company to thrive.
Companieslike ScalingYou advocate the building of websites even for businesses that seem mundane like accounting. So, no matter what kind of business you have or how small it is, you need a website to showcase your products.
Consumers don’t trust a company without a website
According to experts, about 30% of consumers these days don’t want to do business with a company with no website. The presence of websites and the ease in how to create one have lead people to have a mindset that a company without a website is a little bit shady.
Also, most consumers these days are no longer satisfied with just purchasing a product. Most of them would want to know how to buy more items if they like the brand they chose. Others also want the assurance that if they don’t like the item they purchased, they can voice their complaints to the company. One way to do that is to have a website where they can message you their issues.
Consumers search online even for local businesses
It’s very rare these days that people drive around town looking for stores that would interest them. People now drive with purpose because they don’t want to waste time and traffic is heavier than before. It’s also the reason Waze is such a popular app because everyone wants to find the fastest or easiest route to their destination.
So, it’s also the reason you need a website because people are no longer searching for stores or businesses the traditional way. If they want to find a business that sells balloons, they’re not going to drive around town looking for one. They will Google it and find what’s nearest to their house.
If you don’t have a website that can tell searching customers where your brick and mortar store is, then no one will come looking for you.
Consumers judge a company based on its website
Like it or not, but 75% of consumers admit to judging a company’s quality based on its website. If the company’s website is poorly conceived, most consumers wouldn’t bother to do business or purchase items from that business.
Also, consumers now require more than just a brand name to make them purchase any item. Some even want to check out the credentials of some companies. For example, if a company claims that its products are eco-friendly, consumers would want to see if they have accreditation for producing eco-friendly items.
And most companies would post their accreditation, licenses, and reviews on their website for customers to see. So, if you don’t have a website you won’t be able to show your customers all of your accreditation and positive feedback, which will deter them from checking out your items.
So, if you think that your business is still too small to have a website, think again. No matter how small or big your company is, you need a website to represent your business.
Hassan is a Technician in mobile software programming, Internet technology and Electrical Installations. He also specialises in renewable and green energy solutions like Solar and Wind Power Systems.