The real estate market saw a considerable increase in demand for new houses during the pandemic. The increase in demand came after the US Federal Reserve reduced interest rates to stimulate the economy when the health crisis started.
Even though the demand tapered off recently, real estate companies still have to connect with their customers in the market. And one way for them to do this is to increase their online presence. Here are the things that real estate professionals should do to increase their presence online.
Create a Well-Designed and Responsive Website
The first thing that they need is to create a well-designed website. The website reflects the real estate professional. So, professionals should make sure to make the website look good for their potential customers. They should also make it easy to use and encourages visitors to explore it.
Real estate professionals should also make sure that the website is responsive and mobile-friendly. With over 85 percent of Americans owning a smartphone, they should expect that many people will use their mobile devices to check out the website. This makes it important to ensure that the website allows easy access when visitors use their smartphones.
They should also take high-definition images of the properties they are selling. These images serve as advertisements for real estate professionals. The properties should also have detailed descriptions to help potential buyers finalize their decision.
Aside from the website, real estate professionals should also use apps to sell property. These applications connect them with potential buyers and allow them to present and possibly stage the property they are selling. They also provide property reports to allow the professional to make informed decisions when selling properties.
Develop an SEO Strategy
Another essential element in increasing online presence is a good search engine optimization (SEO) strategy. A good SEO strategy increases the rank of a website on Google’s search engine results page (SERPs) for specific keywords.
But real estate professionals should remember that the results of SEO activities do not come out immediately. It will take time before the website will reach Google’s first page. A solid SEO strategy produces significant results in three to six months. Thus, they should be patient and continue working with digital marketing specialists to increase the business’s online presence.
To get the best results, real estate professionals should work on the on-page and off-page SEO of their websites. They should also research and focus on keywords that are relevant to the business. Additionally, they should make sure all the images have descriptions to allow the search engine to recognize the images on the website.
Work on a Content Marketing Strategy
Aside from SEO, real estate professionals should also work on a content marketing strategy for their websites. Content marketing is a method of attracting, engaging, and retaining visitors by creating and sharing different types of content, including articles, images, podcasts, and videos, among others.
The strategy offers a lot of benefits for the website of the real estate professional. It encourages visitors to explore the website and return in the future. It also increases the level of trust between the real estate professional and potential property buyers.
Content marketing works with SEO to increase the website’s online presence, which is what real estate professionals want to achieve to allow them to connect with customers and increase their sales in the market.
Develop a Social Media Marketing Plan
There are around 295 million social media users in the United States. The figure represents a considerable market available for real estate professionals to tap. They should connect with these social media users through a solid social media marketing plan.
But the first thing that real estate professionals should do is to create a social media presence. This means they should create accounts on major social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
After creating these accounts, they should create relevant and interesting posts that attract the attention of potential buyers. Aside from relevant posts, real estate professionals should also run advertising campaigns on these social media platforms.
But before running these ads, they should identify their market. If they aim to attract business professionals, they can run ad campaigns on LinkedIn. They can run Facebook ad campaigns to reach young professionals who are just starting their careers. Facebook ads are also ideal if real estate professionals want to reach mothers.
It is essential for real estate professionals to identify the market that they want to reach to avoid wasting money when they launch social media ad campaigns.
Increasing the online presence of real estate professionals is necessary to reach their market and increase their chances of making a sale.