When you’re starting a business, your goal should be to get customers ASAP. You need them to grow your business and stay afloat. But what does it take to keep them? You can’t say there’s only one way to make sure they become loyal customers. There are many ways to do that and you can even try different tactics. Here are some of the ways you can try to attract customers.
Stay True to Your Aesthetics
Many companies begin with a bang but end up closing down. You can attribute this to a bad reputation. For example, customers might lose interest in a company that stopped its practice of having Friday sale days. More customers will stop visiting their shop once they learn about this.
That said, you must commit to maintaining what you started. Don’t offer things which you’ll remove in the long run. If it isn’t workable then don’t start it in the first place. Aside from that, you should practice damage control for unforeseen circumstances. Did some customers complain about a broken item? You should address that issue right away.
Treat Your Customers with Respect and Kindness
See your customers as people you care for. Many customers like direct contact with salespeople. Provide them with that, along with excellent service. Their buying experience should start and end with a good experience.
Address Their Needs
Knowing what your customers need is one way to gain their loyalty. You must figure it out even when they aren’t sure of what they need or want. For example, you can sell multipurpose bags to different ages. You can market your bag as the best tool for when they’re shopping, traveling or meeting with colleagues. They will come back and even put in a good word when they know you’re selling a quality item they need.
Evaluating Customer Behavior
An online shop will let you track their behavior through analytics and cookies. But you can try other things if you only have a physical store. For example, you may request your customers to fill-out survey forms. The survey form may contain personal information and other interests. But keep in mind not to force them if they aren’t interested in answering these.
Give Importance to all The Details
Some customers look at every detail. Faded receipt ink may not mean so much to you but important to the customer for record-keeping. HuffPost mentions the importance of your business value. This means making sure you’re giving the best in all aspects of the business. So, optimizing the checkout counter is also helpful. You must choose a durable carry bag for your products. Your customers will love how safe their purchases are.
Gain Repeat Customers
The idea is to get your customers to come back. It’s even better if they bring some friends. That can happen when they consider their last shop visit to your shop an enjoyable experience. For example, you can create loyalty programs and special discounts for each visit. You can also update them through email about new items and offers.
Try Something New
You must learn to adapt even when you already have a good product. Many customers want their favorite shops to evolve. For example, you can use vegemite in different offerings like toasts or spaghetti. There’s a variety even when you’re using a focal ingredient.
Keeping Your Customers for Good
There’s no exact science when keeping customers. Sometimes they like a shop even when the products are average. There are also times when they won’t patronize quality products from a given shop. So, it’s up to you to use these pointers and personalize them to achieve your goals. Remember that your priority is taking care of your customers. It’s your biggest challenge to make them visit your shop often.
Hassan is a Technician in mobile software programming, Internet technology and Electrical Installations. He also specialises in renewable and green energy solutions like Solar and Wind Power Systems.