It’s almost the most wonderful time of the year, the trifecta of consumer holidays-Halloween, Thanksgiving, and Christmas. It’s been a tough year, and it wouldn’t be wrong to assume that many people are looking forward to the holidays to give them a semblance of normalcy and small pockets of joy. In this regard, businesses would be smart to provide people with products, services, and content that can help facilitate consumers’ end of the year celebrations, but it would all be for naught if consumers didn’t know about them. The holidays are the perfect time for businesses to step up their digital marketing game.Here are some creative digital marketing ideas to get your products and services ahead of the curve.
Offer Holiday Deals and Gift Sets
Studies show that consumers spent as much as $730 billion during the holidays of 2019, which was a 4% increase from 2018. During the holidays, people shop, decorate and eat more, even during a pandemic and a recession. The demand for various goods, products and services will always be there-it’s just a matter of which business will be able to put their foot in the door first. This is a challenging task, especially in the time of COVID-19. Since unemployment is still high, many consumers will be looking for holiday deals and gift sets that can help them save some money.Provide consumers with deals they can’t say no to.
Create Season-Appropriate Content
Here are some ideas for creating content that is appropriate for the times:
- Articles and stories that express empathy and compassion. Blog outsourcing services can create content that doesn’t just tug at the heartstrings but also expresses your company’s vision and what it stands for, especially during hard times. The stories can come from the owners and managers to the staff members, and you can even invite consumers to tell their stories.It’s not about exploiting the suffering and difficultiesofyour consumers; it’s about expressing solidarity and genuine care for them.
- Depending on your business, you can show your target demographic how your offerings, products, and services can make their holidays a much richer experience. Hire photographers and designers that can encapsulate your holiday offerings in an appealing and meaningful way.
- Create lines or collections that are appropriate for the season. Provide them with products that they can use even for next year’s holidays, or designs that they won’t find anywhere else.
- Stick with a motif for Halloween, Thanksgiving, and Christmas content so that when consumers come across your posts, they recognize immediately that it’s your brand.
- Personalize your message. If your company isn’t as big as Amazon or Walmart, you have the advantage of warmth and intimacy that larger corporations don’t have. Share about how your company struggled and ultimately survived this 2020. If you show a willingness to get close to your audience, they might just
Give Exclusive Offers and Perks To Loyal Customers
Since e-commerce saw an upsurge this year, your business most likely found new customers. Give them an incentive to stick around by offering them exclusive perks and rewards. Build community and goodwill by providing them with reward cards that give points and exclusive offers like gifts and free samples upon purchase.
Host a Virtual Event
Since Christmas parties will most likely be off the table for this year, opt for a digital alternative to give your staff and target market a platform to express what the business has meant to them this past year. It can also be a great way to show your audience what your company’s plans are moving forward.
Find Ways To Give Back
The holidays will naturally be more emotional and poignant for the world than it has ever been in recent years. When the end of the year comes, people will be more inclined to celebrate the fact that we came out of 2020 alive, unlike many others. If yours was one of the businesses that survived this harrowing year, make a point to give back to your community. It’s a great way to show your audience your business’s charitable and philanthropic partnerships. More than using it as a marketing ploy, it should come from a place of genuine gratitude for all the good things that still happened, despite everything. Your audience will know the difference.
Attuned With the Times
A lot of marketing, both traditional and digital, involves being attuned with the times and consumer trends and demands. Be on the lookout for the opportunities the holiday season can bring and make sure to use them to create more awareness for your brand before the year ends.